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- W2370794329 abstract "Based on the review of literature,the paper puts forward the constitution of customer value and sets up the model of CV impacting buying decision.The model and hypothesis are tested by researching on cell-phone users of Wuhan locals.The conclusion shows that the CV is constituted by six factors,and the CV really has direct or indirect influence on buying decision.The function,benefit,social and service value are determinate factors.The emotional value and the brand value are the encouraging factors." @default.
- W2370794329 created "2016-06-24" @default.
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- W2370794329 date "2013-01-01" @default.
- W2370794329 modified "2023-09-23" @default.
- W2370794329 title "Empirical Study on Customer Value Impacting Buying Decision" @default.
- W2370794329 hasPublicationYear "2013" @default.
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