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- W2370969949 abstract "Solar energy is certainly not a new concept. It has been long realized that, despite the low energydensity of the incoming insolation, solar radiation has a large potential as an energy source. The objective ofthis study is to analyse what factors contribute to the purchase of a solar water heater and how it influences theBrand Loyalty. A standard questionnaire was framed which was used for data collection. Structural equationmodelling approach has been used to test the hypothesis. This paper helps in addressing the knowledge gap andshows how Partial Least Square-Structural Equation Modelling approach can be used in carrying out theresearch. This study enables the organizations to identify the various areas where its attention is needed and planfor the strategies so as to have a better edge over their competitors and to attract as well as retain the customers." @default.
- W2370969949 created "2016-06-24" @default.
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- W2370969949 date "2015-05-01" @default.
- W2370969949 modified "2023-09-26" @default.
- W2370969949 title "Customer Satisfaction and Brand Loyalty of Solar Water Heater Users: A Structural Equation Modeling Approach" @default.
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