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- W2370974768 abstract "Celebrities' is an important tourism brand with rich cultural,social and economic value.In recent years,the battle to tourism brand involving celebrities' is becoming even more violent.Based on the concept and meaning of tourism brand and taking the battle to tourism brand between Jiangyou in Sichuan and Anlu in Hubei as an example,this paper explores the cause,influence and countermeasures of this conflict.It points out that the two counties should strengthen communication and cooperation about Li Bai culture,carry out the product strategy with differentiation,jointly develop the of the culture and tourism brand involving Li Bai's hometown and achieve the mutual benefits and win-win outcomes in accordance with their own natural resources and objective conditions." @default.
- W2370974768 created "2016-06-24" @default.
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- W2370974768 date "2012-01-01" @default.
- W2370974768 modified "2023-09-24" @default.
- W2370974768 title "The Conflict and its Countermeasures of Tourism Brand Involving Celebrities' Hometown:taking Li Bai's Hometown as an Example" @default.
- W2370974768 hasPublicationYear "2012" @default.
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