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- W2371073426 abstract "Brand is an important carrier to propagate the enterprise image;the construction and propagation on brand is significant in strategy for enterprise to realize its operating and marketing target,while the strategic choice of propagating brand is the destination of total image for the enterprise.Different brand strategy is determined by different brand construction and propagating means.In brand propagation,we need understand the consumption awareness of target consumer group and take proper plan of brand propagation to build the advantage of brand." @default.
- W2371073426 created "2016-06-24" @default.
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- W2371073426 date "2008-01-01" @default.
- W2371073426 modified "2023-09-26" @default.
- W2371073426 title "Sonorous Signboard-On Construction of Brand" @default.
- W2371073426 hasPublicationYear "2008" @default.
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