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- W2371302263 abstract "The translation of advertisement slogan and trademark is regarded as the communication both between different languages and between different cultures.Through many translating examples of symbolic words and sentences of advertisement,it proves that the functional equivalence theory of Nida provides feasible theoretical bases for the translation of advertisement slogan and trademark in vocabulary equivalence,style equivalence,culture equivalence,and purpose equivalence.To seek functional equivalence between original text and translation,the translator may use many translation methods,for example,literal translation,transliteration,loose translation." @default.
- W2371302263 created "2016-06-24" @default.
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- W2371302263 date "2012-01-01" @default.
- W2371302263 modified "2023-09-28" @default.
- W2371302263 title "Influence of Nida on Translation of Symbolic Words and Sentences of Advertisement" @default.
- W2371302263 hasPublicationYear "2012" @default.
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