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- W2371309547 abstract "As a special competitive language sign,brands bear different functions from other language signs. This thesis probed into some factors that influenced the consumers’ perspectives as well as raising a claim that translators should pay much more attention on the consumers’ mentality on brand-name translation." @default.
- W2371309547 created "2016-06-24" @default.
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- W2371309547 date "2007-01-01" @default.
- W2371309547 modified "2023-09-24" @default.
- W2371309547 title "On the Brand Translation from the Perspective of Consumers' Brand Mentality" @default.
- W2371309547 hasPublicationYear "2007" @default.
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