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- W2371542743 abstract "Language is an important carrier of inform ation.The advertising language is the treasure and center of the success of advertisement.As a rhetoric device pun is largely employed in the advertisement as it is easiser to rememeber. It reminds the audience of their pleasant feeling.An appropriate pun brings people humour and imagination about the advertied products.Thepopularity of pun in the advertisement dues to the aesthetic custom and cultural tradition of the public." @default.
- W2371542743 created "2016-06-24" @default.
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- W2371542743 date "2006-01-01" @default.
- W2371542743 modified "2023-09-23" @default.
- W2371542743 title "On Pun Advertising Language" @default.
- W2371542743 hasPublicationYear "2006" @default.
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