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- W2371556978 abstract "The real estate experimental marketing is a meaningful,comprehensive and impressive marketing model,which is emerging with the segmentation of the real estate market and the increasingly experienced consumers.It is becoming a trend in the real estate marketing as it is not just a way to effectively communicate with the consumers but in keeping with meeting the psychological needs of the consumers." @default.
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- W2371556978 date "2008-01-01" @default.
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- W2371556978 title "On Real Estate Experiential Marketing" @default.
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