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- W2371626815 abstract "First,this paper analyzes in detail the relationship between brand development and business operation rules,and then points out the significance of brand localization,contending that only with the injection of local traditional culture will a brand have distant spread.Finally,this paper gives some advice on the development of brand strategy." @default.
- W2371626815 created "2016-06-24" @default.
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- W2371626815 date "2010-01-01" @default.
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- W2371626815 title "Development of China's brand localization" @default.
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