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- W2371853339 abstract "With the development of the financial industry and financial liberalization,the competition becomes more and more fierce,and brand becomes the important source of the competitive advantage in service industry.Combining the service brand equity model with the characteristics of financial industry,it builds the financial service brand equity model.It is suggested that cultivating financial service brand equity by carrying out marketing plan,building brand knowledge,establishing the brand relationship with its customers and financial brand market influence.At last,it suggests the key points to use this model to cultivate the financial brand equity." @default.
- W2371853339 created "2016-06-24" @default.
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- W2371853339 date "2008-01-01" @default.
- W2371853339 modified "2023-09-23" @default.
- W2371853339 title "Cultivating Finance Brand Equity" @default.
- W2371853339 hasPublicationYear "2008" @default.
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