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- W2372467444 abstract "Cultural marketing is a new type of marketing which aims to achieve the enterprise's management goal by discovering, selection, cultivation or creating the enterprise's key values. The enterprise's system of values reflected by its products and services influences the customers' needs. Based on its values, the enterprise conducts its cultural marketing, through which common values between the enterprise and its customers will be shaped. In return, the common values will promote the enterprise's marketing." @default.
- W2372467444 created "2016-06-24" @default.
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- W2372467444 title "Cultural Marketing and the Key Capability of an Enterprise" @default.
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