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- W2372959211 abstract "With the establishment of market- oriented economy system and the rising of the opening- up degree, especially after China’s entrance into WTO, Chinese enterprises are faced with an unprecedented fierce competition both at home and abroad. How to improve their performance quickly and continuously by raising the level of quality management has become a serious problem to be resolved urgently by researchers and practitioners. Beginning with a discussion of the nature of TQM, this paper firstly analyses the relationship between the strategic content and strategic process of TQM and the competitive advantage of enterprises, pointing out that to maintain the competitive advantage of TQM relies on the strategic process, while the creation of competitive advantage comes from its strategic content. Then, this paper expounds the key points of TQM content under the two strategic orientations (customer orientation and operation orientation) and their relationship with the performance of the enterprises. Based on this, it makes a further analysis of the problem that how enterprises can choose the most suitable TQM content according to their strategic orientations to maximize their business performance under different external environmental conditions. This research is expected to benefit both positive researches on quality management and practical management in future." @default.
- W2372959211 created "2016-06-24" @default.
- W2372959211 creator A5068816963 @default.
- W2372959211 date "2009-01-01" @default.
- W2372959211 modified "2023-09-23" @default.
- W2372959211 title "Total Quality Management Strategy, Environmental Uncertainty and Performance of Enterprises" @default.
- W2372959211 hasPublicationYear "2009" @default.
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