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- W2373589442 abstract "The paper focuses on E-C translation of metaphor in print ad from the perspective of Relevance Theory. The Principle of Optimal Relevance is the guiding principle,and there are a series of factors that may influence the translator in choosing the potential sytategies.Optimal relevance is achieved through striking a balance between these factors.Five basic strategies are proposed,each of which is not always applied on its own, sometimes two or more strategies are jointly employed depending on the situation, which indicates that the principle has great explanatory power.The Principle does not exclude the guidance of the other relevant principles." @default.
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- W2373589442 date "2007-01-01" @default.
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- W2373589442 title "Optimal Relevance and English-Chinese Translation of Metaphor in Print Advertisement" @default.
- W2373589442 hasPublicationYear "2007" @default.
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