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- W2373601442 abstract "With the advent of consumption era,marketing enters the customer-oriented era.However,the simple customer-orientation is difficult to solve the conflict between the immediate needs of consumers and the long-term interests of society,and therefore should go beyond consumer s personal preference to some extent,and go all out for balancing and coordinating the relationship between customer-oriented and product-oriented and the relationship between producers and consumers and the social and natural environment.Since there are many short-term behaviors in customer-orientation,the appearance of the concept of relationship- means that enterprises should establish a good relationship of mutual cooperation and benefit so as to earn profit;accordingly,the is a set including all operating sectors and all aspects instead of exclusive territory of departments.Faced with today's miscellaneous marketing jungle,the theory starts to change from discrete into consolidated.It is expected that the theory is able to further expand in this discrete and consolidated trend." @default.
- W2373601442 created "2016-06-24" @default.
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- W2373601442 date "2016-01-01" @default.
- W2373601442 modified "2023-09-28" @default.
- W2373601442 title "On the Development of Modern Marketing Concept" @default.
- W2373601442 hasPublicationYear "2016" @default.
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