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• W2373721409 abstract "With the upgrading of opening-up degree,China's hospitality industry is facing increasingly fierce competition.Under the background of conventional means tending to be weakening in competitive effects,customer value theory has come to be deeply concerned.However,study on this topic is still at an initial stage.There still lacks necessary empirical analysis in terms of the customer value dimensions and the relationship between hotel customer value and their consuming behavior.Based on the integration of existing customer value theory,the paper makes an empirical study of the constitution of hotel customer value and checks the relationship between hotel customer value and their consuming behavior based on survey data.It is expected that the relevant study conclusion may be helpful to upgrade hotels' strategy and serve their strategic target of obtaining competitive advantage." @default.
• W2373721409 created "2016-06-24" @default.
• W2373721409 creator A5001168544 @default.
• W2373721409 date "2007-01-01" @default.
• W2373721409 modified "2023-09-23" @default.
• W2373721409 title "An Empirical Study on Customer Value in China's Hospitality Industry" @default.
• W2373721409 hasPublicationYear "2007" @default.
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