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- W2373873170 abstract "Using the CBA Nanjing home court spectators of the two sports competition seasons in 2007-08 and 2008-09(altogether 38 games of basketball matches) as the research subjects,a statistical analysis about the consumer needs and motivations is made by way of literature reviews,questionnaires,interview of experts,on-the-spot observations,visitations and statistic methods.The conclusion is that the basketball league match,as a consumer market of the spectator sports,still has much room for development.It is suggested that the further activation of the basketball comsumer market still needs a further subdivision of the product information and consumer motivation and improvement of club service so as to push forward the sound development of CBA league match." @default.
- W2373873170 created "2016-06-24" @default.
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- W2373873170 date "2010-01-01" @default.
- W2373873170 modified "2023-09-23" @default.
- W2373873170 title "Dynamic Study of CBA Nanjing Home Court Spectators' Demand and Motivation" @default.
- W2373873170 hasPublicationYear "2010" @default.
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