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- W2373910947 abstract "Sports operation is one of the typical cases of integrated marketing communication.The CBA(Chinese Basketball Association) league matches have great influence in China.Based on the integrated marketing communication theory,this report analyzes the methods of how to promote the sustainable development of CBA,focusing on the usage of public relations strategy,building public image via organizing public competitions and gaining social benefit." @default.
- W2373910947 created "2016-06-24" @default.
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- W2373910947 date "2010-01-01" @default.
- W2373910947 modified "2023-09-23" @default.
- W2373910947 title "The Study of CBA's Public Image-building under the Integrated Marketing Communication Theory" @default.
- W2373910947 hasPublicationYear "2010" @default.
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