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- W2374077300 abstract "Based on the Theory of Planned Behavior from the Psychological Area, this paper develops a theoretical model of sports consumption culture, for the study of the relation between leisure sports consumption culture and consumption behaviors. As it reveals, the attitudes towards leisure sports consumption, subjective norm and perceived behavior control all have obvious influences on consumption behaviors. And also, the influence of the culture concept of leisure sports consumption on consumption intention and the influence of consumption intention on consumption behaviors are significant. So, leisure sports culture haven obvious influence consumption behaviors. Finally, combining the knowledge of psychology and marketing, it gives some suggestions on the construction of leisure sports culture in order to stimulate the consumption of leisure sports consumption and thus boost the development of economy." @default.
- W2374077300 created "2016-06-24" @default.
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- W2374077300 date "2014-01-01" @default.
- W2374077300 modified "2023-09-25" @default.
- W2374077300 title "The Study of the Relation Between Leisure Sports Consumption Culture and Consumption Behaviors" @default.
- W2374077300 hasPublicationYear "2014" @default.
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