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- W2374096918 abstract "?CRM is a rather new and important customer service and management strategy after ERP (Enterprise Resource Planning) and SCM (Supply Chain Management), which attracts most marketing theorists' attention. Customerclassified Management is a main method to realize CRM. Firstly, this paper defines what CRM is; secondly, it classifies from two angles of qualitative and quantitative classifications and provides relevant customer management strategy; finally, in order to help enterprises to succeed in customerclassified management and enlarge gold customers quantity, it also analyzes the steps and object of customerclassified management." @default.
- W2374096918 created "2016-06-24" @default.
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- W2374096918 date "2003-01-01" @default.
- W2374096918 modified "2023-09-23" @default.
- W2374096918 title "Customer-Classified Management in CRM" @default.
- W2374096918 hasPublicationYear "2003" @default.
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