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- W2374380032 abstract "Based on the particularities of regional brand positioning,the method of space positioning,industry positioning,category positioning(SIC) was employed to analyze the efficiency of Binhai New Area's brand positioning and systematic analysis method was applied to probing into the construction of categorg system for Binhai New Area brands.Considering its functional position and utilizing the theory of image identity and the principle of integrated marketing communitcation(IMC),the strategy of wholely developing name brand is proposed and suggestions on the building and spreading of Binhai New Area brand are put forward." @default.
- W2374380032 created "2016-06-24" @default.
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- W2374380032 date "2010-01-01" @default.
- W2374380032 modified "2023-09-24" @default.
- W2374380032 title "Regional Brand Positioning and Its Integrated Marketing Communications——Taking Tianjin Binhai New Area as an Example" @default.
- W2374380032 hasPublicationYear "2010" @default.
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