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- W2374405152 abstract "To analyze influencing factors of the development of cluster brands in textile clothing industry and provide train of thought for better implementation of marketing strategies of cluster brands by enterprises,this paper analyzes influencing factors of the development of cluster brands in textile clothing industry from the perspective of enterprise initiative with the combination of qualitative and quantitative methods,selects 5 measurement dimensions to establish influencing factors model of cluster brands in textile clothing industry,and identifies the model with t test method.The resulting model is excessive recognition model. This paper also estimates parameters in the model with AMOS17. 0. As a result,sample data and presumptive model achieve good fitting. Finally,it conducts theoretical hypothesis test on the mode. The result supports this theoretical model and hypotheses of the model. Meanwhile,the result shows that the innovation of cluster enterprises has the highest correlation with cluster brands in textile clothing industry,followed by enterprise network in cluster." @default.
- W2374405152 created "2016-06-24" @default.
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- W2374405152 date "2015-01-01" @default.
- W2374405152 modified "2023-09-28" @default.
- W2374405152 title "Analysis on Influencing Factors of Cluster Brands in Clothing Industry and Model Building" @default.
- W2374405152 hasPublicationYear "2015" @default.
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