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- W2374417744 abstract "This paper builds up a model for consumers' channel migration behavior and generalizes network consumers by using agent simulated modeling method to analyze consumers' channel migration behavior under the background of double channels of entity and network retail sales from the aspect of complex adaptive system theory.Research shows that:(1)consumers trust inclination to channels,the number of people they can contact have great influences on network channel consumers;(2)time factor will greatly stimulate entity channel consumers' purchase,and meanwhile the adjustment to the price ratios among channels will influence consumers' choice of channels;(3)when the price ratios are equal,there are no significant differences in the purchase ways of entity and network channels." @default.
- W2374417744 created "2016-06-24" @default.
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- W2374417744 date "2014-01-01" @default.
- W2374417744 modified "2023-09-24" @default.
- W2374417744 title "Modeling Consumers' Channel Migration Behavior in Entity and Network Retails" @default.
- W2374417744 hasPublicationYear "2014" @default.
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