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- W2374431172 abstract "Based on the network consumers' experience requirements the network experience can be divided into four types: that of entertainment,browse,ownership and value.It is indicated in the empirical study of the two kinds of network trademark,the network extension of traditional trademark and the new network trademark,that the ownership experience and and the value experience make great influence to the experience effect of the network extension trademark but the entertainment experience as well as the browse experience is the key driving factor to the experience effect of the new network trademark which makes lower influcence to the ownership experience." @default.
- W2374431172 created "2016-06-24" @default.
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- W2374431172 date "2011-01-01" @default.
- W2374431172 modified "2023-09-26" @default.
- W2374431172 title "Research on the Trademark Experience Strategies in the Network Environment" @default.
- W2374431172 hasPublicationYear "2011" @default.
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