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- W2374501367 abstract "Based on a summation of the drivers of the customer loyalty of the virtual broker,the paper investigates the factors influencing the customer loyalty of the virtual broker with a sample survey among online stocking clients.The difference between factors influencing the customer loyalty is discussed to reveal the key factors.According to that,driver-model of the customer loyalty of the virtual broker is built.The results show that aiming at more loyal customers,virtual brokers should take these factors into consideration,such as brand,commission and network technology and formulate differential competitive strategy.The conclusion is an instructive guidance for visual brokers in the customer loyalty enhancement and competitiveness promotion." @default.
- W2374501367 created "2016-06-24" @default.
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- W2374501367 date "2010-01-01" @default.
- W2374501367 modified "2023-09-23" @default.
- W2374501367 title "Customer Loyalty Based on Virtual Broker:Theoretical Analysis and Empirical Research" @default.
- W2374501367 hasPublicationYear "2010" @default.
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