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- W2374820082 abstract "The course of marketing management put forward great challenges for teachers' teaching and students' learning.From the perspective of knowledge transfer,the knowledge transfer model of curriculum teaching include four factors of knowledge transfer subject,knowledge transfer media,knowledge transfer situation and knowledge characteristics.According to the model and the practice of Drake University in the USA,the teaching of marketing management course can adopt the following suggestions:adopt various measures to increase the knowledge deposit quantity of teachers;design teaching contents extractively to enhance the pertinence of teaching;change the teaching mode from individual teaching to team teaching;adopt various measures to carry out teaching to enhance students' learning positivity." @default.
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- W2374820082 date "2011-01-01" @default.
- W2374820082 modified "2023-09-24" @default.
- W2374820082 title "Study on Teaching Methods of Marketing Management Course from the Perspective of Knowledge Transfer——The Case of Drake University in the USA" @default.
- W2374820082 hasPublicationYear "2011" @default.
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