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- W2374865457 abstract "This paper,taking case study of Dongguan International Machinery Materials Exhibition hosted by Hong Kong Paper-Communication Exhibition Co.,which is very effective in visitor organization,explores the varieties of objectives of visitors when they attend exhibitions and studies visitors' categories and multi hierarchies through a qualitative research approach.The study finds that 3 layers of visitors are identified in terms of their objectives and their purchase functions to exhibitors,namely,core layer,sub-core layer and periphery layer.Meanwhile,as far as the industrial relationship between the visitor and the exhibitor is concerned,visitor's category is in nature a cross-veining and integrated industrial cluster chain around the exhibitor.This new discovery breaks the traditional perception on the type of visitors and made contributions to widening the knowledge of visitors' categories.This paper is a good addition to the present academic literature." @default.
- W2374865457 created "2016-06-24" @default.
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- W2374865457 date "2007-01-01" @default.
- W2374865457 modified "2023-09-28" @default.
- W2374865457 title "Study on Visitors Objectives of Attending Exhibitions and its Categories——A Case Study of Dongguan International Machinery & Materials Exhibition" @default.
- W2374865457 hasPublicationYear "2007" @default.
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