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- W2375007900 abstract "Under product-harm crisis,consumers enter a state of a high degree of risk perception.It is very crucial for the company to reduce their risk perception as soon as possible.This paper discusses that advertising is a good way to regain consumers' trust.And recommends that the involved company should make fast,clear and focused advertising strategies to reduce the risk perception and enhance the emotional communication with the consumers,and eventually go out of the crisis." @default.
- W2375007900 created "2016-06-24" @default.
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- W2375007900 date "2010-01-01" @default.
- W2375007900 modified "2023-09-29" @default.
- W2375007900 title "Study on advertising strategies under product-harm crisis" @default.
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