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- W2375532359 abstract "The advertising perception of Chinese businessmen has changed from traditional to modern by the influence of new western technologies and new ideas in modern China,which is from telling local corner to advertising,from traditional,old-fashioned to active and open.In the concept of the update process,the old mixes the new and the East meets the West,which has caused a fundamental change for China's advertising business in all aspects.Rampant foreign goods,the spillover of economic rights are the external pressure to stimulate the change,and the great commercial development since the late Qing Dynasty has been its dynamism.Meanwhile,National Cargo campaign and specialized advertising talent are also contributed to the changing advertising concept of modern Chinese businessmen." @default.
- W2375532359 created "2016-06-24" @default.
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- W2375532359 date "2011-01-01" @default.
- W2375532359 modified "2023-09-25" @default.
- W2375532359 title "The Changing Advertising Perception of the Chinese Businessmen and Its Motivation in Modern China" @default.
- W2375532359 hasPublicationYear "2011" @default.
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