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- W2375886502 abstract "Based on the questionnaire survey of the tourists in Yuntai Mountain,a world geopark,and the statistical study with SPSS16.0,the author conducted factor analysis,correlation analysis and regression analysis.Factor analysis indicates that the content of tourism brand value of a geopark entails four factors and its form entails two factors,which complies with the related theories.Correlation analysis indicates that there is a noticeable positive correlation between tourists' experience value and their purchasing intentions and the core,environmental,supporting and brand factors.There is also a positive correlation between tourists' experience value and tourists' purchasing intentions.Regression analysis leads to three equations.Approaches and measures to improve the tourism brand value of a geopark are brought up at the end of the paper." @default.
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- W2375886502 date "2011-01-01" @default.
- W2375886502 modified "2023-09-23" @default.
- W2375886502 title "A Tourist Experience-based Research of the Brand Value-related Factors in Geopark Tours" @default.
- W2375886502 hasPublicationYear "2011" @default.
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