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- W2376161089 abstract "Marketing is practice of social management.A lot of entrepreneurs are engaged in marketing in the market and pushed new development of marketing theories.4Ps theory,formed in the end of 1980's of the 20th century,experienced challenges and developed and substituted by 4Cs theory and 4Rs theory.The environment of marketing changes continuously,the only path to adapt the changes is innovation." @default.
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- W2376161089 date "2006-01-01" @default.
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- W2376161089 title "New Development of Marketing Theories" @default.
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