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- W2376213231 abstract "There exist relations and distinctions between the concept of brand and trademark.Brand is exactly the overall impression and image in the minds of consumers provided along with its products or services by enterprises.The construction of brand is not only a strategic choice of China which aims at enhancing the level of corporate development,but also the only way of obtaining competitive advantage for enterprises in China.The construction of brand shall attach great importance to the implementation of brand strategy,especially in brand positioning,brand image,brand marketing and brand promotion.Meanwhile,the application of functions and features of the intellectual property system should never be neglected,which operates with innovative products and markets for important support." @default.
- W2376213231 created "2016-06-24" @default.
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- W2376213231 date "2015-01-01" @default.
- W2376213231 modified "2023-09-26" @default.
- W2376213231 title "A Research on the Construction of Brand for Enterprises and Its Strategic Application" @default.
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