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- W2376248853 abstract "Brand community is the newest brand research area in western.The current literatures are scarce in the interpreting the formation of brand community. Based on theories of Customer Delivery Value,Customer Satisfaction,Customer Loyalty,the article puts forward a model which is named as the Forming Mechanism of Brand Community.The model describes the process in which customers join and support the brand community.It is helpful to manage the brand community.At last,the article points out limitations and research directions." @default.
- W2376248853 created "2016-06-24" @default.
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- W2376248853 date "2005-01-01" @default.
- W2376248853 modified "2023-09-23" @default.
- W2376248853 title "The Exploratory Study of the Model of Forming Mechanism of Brand Community" @default.
- W2376248853 hasPublicationYear "2005" @default.
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