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- W2376330055 abstract "Fashion has penetrated into every asp e ct of consumption. But through the literature review, researches on fashion value is still in the primary stage. Through the grounded theory, means-end chain theory and questionnaire survey,the author carries out a study on the experience dimension of fashion, consumers' fundamental motivation of being related to fashion and the impact of consumers' fashion experiences on consumption value. It is found that fashion is a multi-dimensional basis concept; the ultimate purpose for the consumers to pursue fashion is to obtain self-confidence, including the compensation for their own deficient and pursuing being perfect and excellent; avant-garde is the important dimension of fashion, beauty has not obvious impact on thecool value of fashion, which demonstrated that consumers can give up beauty for pursuing fashion; the instrumental value of fashion has positive effect on the ultimate value —— self-confidence;coolvalue and image value has the most impact on self-confidence, while pleasure value and social value has the least impact." @default.
- W2376330055 created "2016-06-24" @default.
- W2376330055 creator A5003408571 @default.
- W2376330055 date "2014-01-01" @default.
- W2376330055 modified "2023-09-24" @default.
- W2376330055 title "A Study on Instrumental Value and Ultimate Value of Fashion Based on Consumer Experience" @default.
- W2376330055 hasPublicationYear "2014" @default.
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