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- W2376400975 abstract "The investment property of residential real estate is gradually replaced by consumption property with the transformation and upgrading of the economy,and the real estate enterprise has begun to pay attention to the market of residential real estate.The base of effective marketing is consumer behavior research,so it is important to study the influence factors of residential real estate consumer behavior in the period of the economic transformation.The purpose of study is to provide a basis of marketing management for real estate enterprises,so they will have a better targeted marketing.Through the research and observation to literature information,and the structure research of the internal and external factors on residential real estate market,the research indicates that the internal and external factors are changing which influence the residential real estate consumer behavior in the period of the transformation economy.The internal factors consist of consumer motivation,attitudes,and self-concept.The external factors consist of related group,sociology,education background,and family status.It is important to study these factors for residential real estate marketing." @default.
- W2376400975 created "2016-06-24" @default.
- W2376400975 creator A5086395099 @default.
- W2376400975 date "2015-01-01" @default.
- W2376400975 modified "2023-09-23" @default.
- W2376400975 title "Influential Factors of Residential Real-Estate Consumer Behavior against Economic Transformation Background" @default.
- W2376400975 hasPublicationYear "2015" @default.
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