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- W2377467324 abstract "In the new situation of economic development, the changes of consumer behavior and motivation tend to be rational. The trend of liquor marketing mainly relies on the mode innovation, resource integration and mechanism of competition within the different dealers' coordination. How to effectively reduce the cost of the market and to achieve greater efficiency, is a natural choice under the new competitive environment. The success of rational marketing depends on the advantages of enterprise and also on adjustment of liquor industry restructuring, enhancing brand awareness, and upgrading innovative cooperation model and marketing system. The strength of cooperative dealer and the effective utilization of the resources of sales channels are also of great importance." @default.
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- W2377467324 date "2008-01-01" @default.
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- W2377467324 title "Discussion on Rational Choice of Liquor Marketing Mode" @default.
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