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- W2377483329 abstract "In the hotel consumption process, consumers increasingly focus on consumer experience. From the perspective of consumer awareness and price sensitivity relations, the paper builds a conceptual model of how consumer awareness of hotel experience affect price sensitivity and does an empirical test based on empirical evidence. The results show the various dimensions of consumer hotel experience(sensory experience, emotional experience, thinking experience, mobile experience, related experience) have significant negative impacts on consumer price sensitivity, which means the higher consumer awareness of hotel experience of products and services, the lower the consumer price sensitivity, therefore the higher price affordability. Hotels aiming to enhance competitiveness should focus on enhancing consumer awareness of various dimensions of hotel experiences therefore reducing consumer prices sensitivity, and ultimately promote the hotel marketing effectiveness and efficiency." @default.
- W2377483329 created "2016-06-24" @default.
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- W2377483329 date "2014-01-01" @default.
- W2377483329 modified "2023-09-25" @default.
- W2377483329 title "An Empirical Research of the Relationship between Consumer Awareness of the Hotel Experience and Price Sensitivity" @default.
- W2377483329 hasPublicationYear "2014" @default.
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