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- W2377617068 abstract "This paper expounds that the brand strategy is the important developing strategy of enterprise,points out that the credit shortage impedes the effective implementation of enterprise's brand strategy,and probes into establishing the credit environment adapted to the brand growth from aspects of the quality credit,internal credit,and credit environment construction,etc." @default.
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- W2377617068 date "2007-01-01" @default.
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- W2377617068 title "Probe into the Credit Shortage in the Brand Construction and Relevant Countermeasures" @default.
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