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- W2377656265 abstract "Based on the literature review,the authors proposed a research model including customer education,customer psychological empowerment and customer perceived value,and tested the model in travel agencies.The results indicate that customer education has a direct positive effect on customer psychological empowerment;customer psychological empowerment has a direct negative effect on customers' perceived risk,and a direct positive effect on customers' perceived value.This paper contributes to the literature in customer education and customer empowerment research,and helps travel agencies to raise customer psychological empowerment and customer value through customer education." @default.
- W2377656265 created "2016-06-24" @default.
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- W2377656265 date "2012-01-01" @default.
- W2377656265 modified "2023-09-26" @default.
- W2377656265 title "The Relationships among Customer Education,Psychological Empowerment and Perceived Value in Travel Agencies" @default.
- W2377656265 hasPublicationYear "2012" @default.
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