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- W2377813821 abstract "The paper explains the tourism firms' behavior on the tourist marketplace promotion with the help of the theory of Pareto optimum condition of the pure public product. By applying the efficient condition of the supply of the tourist marketplace promotion to evaluate the government-oriented and the private sector-oriented modes, the paper holds that one mode alone offering the tourist marketplace promotion can lead to Pareto inefficiency, but the combined modes of the government and the private sector can achieve Pareto improvement. Based on the combined modes, a new management structure of the tourist marketplace promotion can be designed. The paper also suggests that tourism trade association should play an efficient role in the tourist marketplace promotion." @default.
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- W2377813821 date "2006-01-01" @default.
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- W2377813821 title "Pareto Optimum Condition of the Tourist Market Promotion and Evaluation of Implementation Mode" @default.
- W2377813821 hasPublicationYear "2006" @default.
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