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- W2378371488 abstract "The academic community is concerned with the phenomenon of homogenization in relevant majors concerning advertisement in vocational schools in Guangxi,yet scholars have failed to shift their focus on the major problem of the schools' inappropriate emphasis on art and computer technology.This roots in that they have misunderstanding of the advertisement industry.Thus the scholars could not recognize the essence of the contradiction between social demands and advertisement majors in vocational schools.In this article,from various aspects,such as the advertisement industry as well as the special requirement on post and vocational capabilities in this industry,the author reviews the cultivation goals,main courses,operating practice and direction of employment of relevant majors concerning advertisement in vocational schools in Guangxi.As a result,the author arrives at a basic conclusion which has a universal appeal in solving the problem of homogenization of majors.It is as follows: The advertisement education in vocational schools shall emphasize the market orientation of the advertisement industry;the analysis on the industrial chain of the advertisement sector shall be set as a starting point;the list of majors concerning advertisement shall be adjusted according to the reality of the advertisement sector and its posts;individualized curriculum system shall be set up from the perspectives of contingency survival and sustainable development;the education shall conform to types of posts in the advertisement industry." @default.
- W2378371488 created "2016-06-24" @default.
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- W2378371488 date "2012-01-01" @default.
- W2378371488 modified "2023-09-23" @default.
- W2378371488 title "Research on the Homogenization Problem of Relevant Majors Concerning Advertisement in Vocational Schools in Guangxi 3" @default.
- W2378371488 hasPublicationYear "2012" @default.
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