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- W2378419512 abstract "The history of the Olympic marketing indicates that it is marketing that promotes the Olympic Games. The Olympic marketing is important,especially for a society under the market economy. The Olympic marketing can bring direct and indirect economic benefits. The hosting of the 2008 Olympic Games can bring huge economic benefits to China. Therefore,opportunities should be seized." @default.
- W2378419512 created "2016-06-24" @default.
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- W2378419512 date "2002-01-01" @default.
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- W2378419512 title "An analysis of economic influences brought by the Olympic marketing" @default.
- W2378419512 hasPublicationYear "2002" @default.
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