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- W2378699860 abstract "化身是虚拟世界中的一种重要的自我呈现方式,化身特点会在有意无意间影响用户的认知、态度和行为,即普罗透斯效应（Proteus effect）。本研究通过3个实验,采纳一种新的研究方法——“虚拟情境模拟”,对普罗透斯效应进行了较为深入的探讨,不仅系统考察了虚拟社交情境中化身的效应,而且着重考察了社交情境这一情境因素与羞怯这一人格因素的潜在影响。研究结果最终表明：（1）普罗透斯效应受到情境因素（社交情境）和个体变量（羞怯水平）的影响。（2）社交情境调节了化身的效应,进入社交情境中化身主效应显著,而在维持社交情境中主效应不显著。（3）在维持社交情境中,普罗透斯效应受羞怯水平的调节。低羞怯个体的社交表现水平比高羞怯个体更易受化身影响。（4）高低羞怯个体之间的差异产生于认知层面。" @default.
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- W2378699860 date "2015-01-01" @default.
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- W2378699860 title "The Proteus Effect in Virtual Reality Social Environments: Influence of Situation and Shyness" @default.
- W2378699860 doi "https://doi.org/10.3724/sp.j.1041.2015.00363" @default.
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