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- W2378730722 abstract "There are many factors influencing the consumers' initial trust on mobile phone-purse in payment in shopping malls.The study finds that the most significant influence on consumers' initial trust on mobile phone-purse in the early promotion period comes from the structure security factors,while the other factors are perception about the purse advantages,risk factors,personal trust tendency,and reputation factors.Due to the above conclusions,the enterprise should enhance the recognition of mobile phone-purse advantages,seek the government's support,bring in the third party certification,take differentiation strategy of marketing measures,and construct a harmonious and safety consumption environment." @default.
- W2378730722 created "2016-06-24" @default.
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- W2378730722 date "2012-01-01" @default.
- W2378730722 modified "2023-09-27" @default.
- W2378730722 title "An Empirical Analysis of Factors Influencing Consumers' Initial Trust on Mobile Phone-Purse in Malls——Based on Changshan-Zhuzhou-Xiangtan Experimental Area" @default.
- W2378730722 hasPublicationYear "2012" @default.
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