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- W2379001450 abstract "According to the hypothesis of the use and satisfaction theory, conventional advertising theory has fully discussed what advertising do for the people and how has advertising influenced the people. So what modern advertising theory should do is shifting around to answer the questions about what the people do using advertising and how has they made the use of it. It is nature to draw the conclusion that the evaluation of the advertising effect should conform to an ultimate criteria: the receivers' extend of satisfaction. We can describe this hypothesis as the use-satisfaction mode of advertising. We can say this theory takes the consumers as its core. But things are always regretful as we have to show this theory has not established indeed." @default.
- W2379001450 created "2016-06-24" @default.
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- W2379001450 date "2002-01-01" @default.
- W2379001450 modified "2023-09-22" @default.
- W2379001450 title "Probing the Defect of the Advertising Theory from Use and Satisfaction Theory" @default.
- W2379001450 hasPublicationYear "2002" @default.
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