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- W2379060039 abstract "Commercial operation of the intangible assets of large - scale sports events, such as its planning, marketing, money raising and supervising were discussed with example of the successfully organized Ninth National Games. Methods of documents study, investigation, experiment and mathematical statistics were used. The conclusions were that 1. it is necessary and feasible to raise money through commercial operation of the intangible assets of large - scale sports events; 2. the commercial operation should abide by laws and regulations concerned; 3. the operation should follow both the principles of market economy and the rules of sports; 4. holding a belief of all-tapping and all-winning by benefiting a tie between all parts joined; and 5. introducing and bring full play of different professional experts to meet a unified effects of large sports events." @default.
- W2379060039 created "2016-06-24" @default.
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- W2379060039 date "2003-01-01" @default.
- W2379060039 modified "2023-09-26" @default.
- W2379060039 title "Discussion on the Commercial Operation of the Intangible Assets of Large-scale Sports Events-Taking the Ninth National Games as an Example" @default.
- W2379060039 hasPublicationYear "2003" @default.
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