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- W2379222390 abstract "There are many issues in the current practice of marketing education in college.For example,students cannot gain a good understanding due to their limited exposure.Yet teaching through simulation would yield satisfactory results.This paper advocates that marketing courses should be student-oriented and simulation driven.We should develop simulative teaching method based on the characteristics of marketing research and the content of practical teaching to help students achieving better learning results." @default.
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- W2379222390 date "2009-01-01" @default.
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- W2379222390 title "Building a Student-oriented simulative teaching model" @default.
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