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- W2379297243 abstract "Brand loyalty has always not only been an important issue in brand research,but also the pursuit of business objectives.With the development of services and experience economies,consumers pay more attention to brand experience and identification.Meanwhile,the formation of long-term positive feelings and attitude towards brands has become the prerequisite and basis of formation and development of brand loyalty.From a perspective of brand love,it analyzes the effects of brand experience and identification on brand loyalty and constructs a theoretical model of the formation of brand loyalty taking three dimensions of brand love as an intermediary." @default.
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- W2379297243 date "2014-01-01" @default.
- W2379297243 modified "2023-09-23" @default.
- W2379297243 title "On Formation Mechanism of Brand Loyalty Based on Brand Love" @default.
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