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- W2379358487 abstract "Synthesizing many results of empirical researches in the customer loyalty field,the meta-analysis is combined with the structure equation model(SEM) to verify the antecedents and consequences of customer loyalty and mechanism.Among these driving factors,the most significant effect on customer loyalty is customer commitment,then in turn is customer value,customer trust and customer satisfaction.Switching cost has a stronger direct effect on corporate performance than on customer loyalty.Customer value affects not only customer loyalty but also corporate performance directly.Factors,which affect the corporate performance are Customer value,switching cost and customer loyalty respectively in turn." @default.
- W2379358487 created "2016-06-24" @default.
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- W2379358487 date "2008-01-01" @default.
- W2379358487 modified "2023-09-28" @default.
- W2379358487 title "A Causality Model Study of Customer Loyalty Based on Meta-SEM Method" @default.
- W2379358487 hasPublicationYear "2008" @default.
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