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- W2379412662 abstract "Online trading markets and the electronic reputation mechanisms can be potentially compromised by unfair ratings.This paper experimentally studies the impact of unfair ratings by comparing three laboratory markets: the no rating market,the fair rating market and the unfair rating market.Experimental results show that the efficiency of the unfair rating market is approximately the same as that of the fair one,yet much higher than that of the no rating market.This result indicates that the rating-based reputation mechanism is effective,either with or without unfair ratings.Moreover,we find that unfair ratings will cause buyers' self-adjustment and personal experience reliance,both of which will weaken the negative impact of unfair ratings on buyers.As for sellers,unfair ratings induce two effects(i.e.temptation and caution),which almost neutralize each other.This explains why unfair ratings have limited influence on sellers." @default.
- W2379412662 created "2016-06-24" @default.
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- W2379412662 date "2012-01-01" @default.
- W2379412662 modified "2023-09-25" @default.
- W2379412662 title "The effects and mechanism of unfair ratings on online trading" @default.
- W2379412662 hasPublicationYear "2012" @default.
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