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- W2379550343 abstract "This text,on the basis of defining sports culture resources and relevant concepts,has analyzed the question existing in the brand construction of competitive sports of our country from four respects of management system,market environment,contest subject,management mainstay.It combines the successful experience of the foreign outstanding competitive sports,develops the corresponding competitive sports products,and promotes the corresponding competitive sports brand image based on the concrete content of sports culture resources." @default.
- W2379550343 created "2016-06-24" @default.
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- W2379550343 date "2013-01-01" @default.
- W2379550343 modified "2023-09-23" @default.
- W2379550343 title "In the athletics game brand construction the research of the athletics cultural resources" @default.
- W2379550343 hasPublicationYear "2013" @default.
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